Our story begins with a very personal journey. When my daughter was born in 2022, I realized how difficult it was to find baby care products in Australia that were not only safe and gentle, but also truly practical and affordable for everyday families. This experience inspired me to take action.

In 2024, I founded our company in Australia and partnered with ADOR GROUP, one of the leading baby care groups in Asia. Our mission is simple: to bring trusted, high-quality baby and maternity products from Asia to Australian families, so that every parent can feel confident and supported in caring for their little ones.

Today, we proudly represent two flagship brands from ADOR GROUP — Bebetour and Enternal Summer 盛夏光年. Both are well-recognized in Asia for their innovation, comfort, and value.

ADOR GROUP itself has strong foundations. Established in 2018, it has quickly grown to achieve nearly 15% market share in China’s baby product industry, with annual revenue exceeding RMB 1.5 billion. With two self-owned factories and a dedicated R&D team, ADOR GROUP continues to set benchmarks in quality and design, trusted by millions of families.

Looking ahead, our vision in Australia is clear: to provide parents with better choices, combining Asian innovation with local care. This is only the beginning — in the future, we will continue to introduce more leading baby care brands from across Asia into the Australian market.